Working notes from the Purple Frog team. AEO, paid media, content, and the unglamorous reality of growing a B2B business in 2026.
Everyone's freaking out about AI search like it's some new beast. It isn't. It's a new front door to the same library — the library still rewards the same things. Here's what actually matters.
Google would love you to set a budget and forget. We'd rather you knew what was happening inside. A field guide to making PMax less opaque — including when to fire it entirely.
After 20 years on both sides, I can tell you exactly why most agency relationships die at the 6-month mark. It isn't performance. It's something more boring than that.
Of every dollar an SMB spends on paid media in 2026, thirty cents is being optimized against incomplete or wrong conversion data. The four-part fix.
20 years on both sides of the agency-client breakup. The four reasons it actually happens, in order. Performance isn't first.
It's now possible to drive revenue from a search keyword you don't rank for at all. The mechanism, the levers, and what to actually measure.
The single highest-leverage thing most SMBs could do this quarter is rewrite three landing pages. The five mistakes that put 80% of pages in the bottom decile.
2026 is the year AI slop stops working. Seven tells, the editor pass that fixes them, and the 5-minute audit you can run on your last 30 days of content.
The standard agency pitch implies that ad spend buys leads. It doesn't, exactly. What your money actually pays for — and the three things to fix before launching.
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