Working notes from the Purple Frog team. AEO, paid media, content, and the unglamorous reality of growing a B2B business in 2026.
Everyone's freaking out about AI search like it's some new beast. It isn't. It's a new front door to the same library — the library still rewards the same things. Here's what actually matters.
Google would love you to set a budget and forget. We'd rather you knew what was happening inside. A field guide to making PMax less opaque — including when to fire it entirely.
After 20 years on both sides, I can tell you exactly why most agency relationships die at the 6-month mark. It isn't performance. It's something more boring than that.
Of every dollar an SMB spends on paid media in 2026, thirty cents is being optimized against incomplete or wrong conversion data. The four-part fix.
20 years on both sides of the agency-client breakup. The four reasons it actually happens, in order. Performance isn't first.
It's now possible to drive revenue from a search keyword you don't rank for at all. The mechanism, the levers, and what to actually measure.
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