We've been running paid media and SEO for law firms long enough to know the standard playbook is broken. Most agencies pitch you cases they can't deliver. We ship you a real strategy — and prove it within 60 days.
Most agencies that pitch law firms have never sat in an intake meeting. They sell volume metrics — clicks, impressions, "leads" — without ever asking what a qualified consult actually looks like for your practice.
"Personal injury attorney" can hit $200+ per click in major metros. The firms winning aren't the ones with the biggest budget. They're the ones with the tightest negative keyword lists, the smartest geo-targeting, and conversion tracking that actually fires when a consult gets booked — not when someone fills out a form.
They're contact form submissions from people shopping seven other firms simultaneously. The agencies billing you for "30 leads this month" are billing you for noise. Real intake quality looks different — and we measure for it from week one.
Every legal site we audit has the same problem: dozens of generic practice-area pages that read like they were written by someone who's never spoken to a client. Google's quality raters know. So do the people choosing between you and another firm.
Most marketing agencies don't know — or pretend not to know — what your state bar says about advertising claims, testimonials, "specialist" language, and disclaimer requirements. We do. And we'd rather not get your firm sanctioned, thanks.
The same Get Found / Get Leads / Get Content engine we run for every client — tuned specifically for how legal consumers actually search, compare, and decide.
We're not pretending to be experts in every legal vertical. These are the practice areas where we've built repeatable playbooks — and where we know the difference between a tire-kicker and an actual case.
Auto · slip-and-fall · workers' comp · medical malpractice. High CPC, high stakes, tight intake disciplines required.
Wills · trusts · probate. Lower CPC, longer cycles, content-led acquisition wins.
Formation · contracts · M&A. LinkedIn-led acquisition for advisory practices.
Divorce · custody · adoption. Sensitive intake, brand trust paramount.
Closings · landlord-tenant · zoning. Local SEO is the lever here.
Visa · green card · naturalization. Multilingual content, community trust.
DUI · misdemeanor · felony. Geographic precision, fast-response intake required.
Discrimination · wage & hour · wrongful termination. Plaintiff & defense both.
Every state has different rules about how lawyers can advertise. We've shipped marketing programs in over a dozen of them. Before we run a campaign, we map your state bar's advertising rules to every channel — paid, organic, content, social.
Worth saying explicitly: we are not your compliance counsel. Your firm's ethics partner has final sign-off on every claim. But we won't bring you copy that would make them uncomfortable in the first place — and we'll flag risk before it costs you a referral.
A lead that doesn't book a consult isn't a lead.
It's a line item.
Bob Clary / Founder, Purple Frog
30 minutes. We'll review your current marketing — paid spend, SEO health, intake quality, AI search visibility — and tell you straight: where you're being overcharged, what's working, and where you'd see lift fastest.