Yes — we use AI to write. So does every agency. The difference is the editor. Our content is AI-assisted, human-edited, and conversion-tested before it ever leaves the building. No slop. No filler. No "in today's fast-paced world" intros.
AI is an extraordinary first-draft engine, research assistant, and variation generator. We use it constantly — and unapologetically — for the parts of the job where speed and scale matter more than originality.
Strategy. Voice. Judgment. Knowing when a clever turn of phrase outperforms a "best practices" headline. Knowing when your CMO is going to hate the third paragraph. AI can't do these — and the agencies pretending it can are getting found out.
We don't do "content." We do specific deliverables tied to specific channels and specific goals. If we can't measure whether it worked, we don't ship it.
Google Ads, Meta, LinkedIn, YouTube. Headline variants, descriptions, CTAs. Every asset built for testing — not "one perfect version."
Built for the campaign, not for a brand archive. Sectional copy, FAQ, social proof, A/B variations. Designed to be tested into the ground.
Welcome flows. Nurture sequences. Re-engagement. Sales follow-ups. Built for HubSpot, Mailchimp, Customer.io, Klaviyo. Plain-text and designed.
Pillar content. Comparison pieces. Industry deep-dives. Built for SEO, structured for AI engines, written to actually be read.
LinkedIn posts (founder-voice or company), thought leadership, social campaigns. We don't do "social media management" — we do social content that earns attention.
One-pagers, pitch decks, case studies, proposal templates. The stuff your sales team needs but never asks for. We write it once, structured for reuse.
A real example: one of our clients asked for a LinkedIn post about a software launch. We ran it through AI alone, then through our actual process. Same brief. Same product. Different result.
In today's fast-paced digital landscape, businesses are constantly seeking innovative solutions to streamline their operations. We're thrilled to announce the launch of our cutting-edge platform, designed to empower teams and unlock unprecedented growth opportunities. Whether you're a seasoned professional or just starting out, our solution leverages the power of AI to deliver transformative results...
We launched something today. Not a "platform." Not a "solution." A specific tool that does one specific job: it tells your sales team which deals are about to die — three weeks before they actually do. We built it because our team was tired of finding out at month-end. If your reps are still reporting deal health on gut feel, the demo's 15 minutes. Link below.
* Sourced over 60 days. Same product. Same audience. Different copy.
Every content engagement runs the same five-step loop. AI does what AI does best. Humans do everything else. No surprises about who wrote what.
Goal, audience, channel, voice. Captured in a one-page brief that we both sign off on.
AI produces 3–5 first-draft directions. We review them all. We don't show them to you.
Senior editor takes the strongest direction and rewrites it. Cuts filler. Adds specifics. Matches voice.
Variations shipped. Performance measured. Winners scaled. Losers killed without ceremony.
Monthly content review. What worked, what didn't, what to ship next. Compounds over quarters.
AI gives you the first draft.
The job starts on draft two.
Bob Clary / Founder, Purple Frog
Got a campaign that needs copy? Landing page that's underperforming? LinkedIn presence that reads like a chatbot? Tell us the goal in one paragraph. We'll send back a real draft within 7 days.