No 47-page onboarding deck. No "discovery sprint" that takes six weeks before anything ships. Here's the actual play, week by week. Including what we charge, what we don't do, and how to fire us if it isn't working.
Most agencies will tell you "the first 30 days are about discovery." That's a stall. Here's what actually happens in our first 30, 60, and 90 days — every engagement, no exceptions.
We get read access to your Google Ads, Meta Ads, GA4, GSC, and CRM. We review the last 90 days of data, run the same Free Score we offer publicly, and produce a 5-page diagnostic that tells you exactly where the leaks are. You see the diagnostic before you sign anything past month one.
We don't wait until "everything's mapped" to ship. By end of week 2, you'll see real changes: paused-budget reallocations, three to five fixed pages for AEO, the first new ad creative pushed live. You should feel the engine running before month one closes.
Conversion tracking gets rebuilt if it needs to be (it usually does). Schema markup gets added to priority pages. Cold-traffic audiences get rebuilt. We also write a 90-day playbook — yours to keep — that covers what we'll be testing each week.
Now we're optimizing rather than fixing. Weekly experiments. Negative keyword reviews. Asset rotation. AEO mention tracking. You start seeing month-over-month lift, and we surface what's working and what isn't in the Monday update.
End of month 3, the senior strategist sits down with you for a 90-minute review. If we're not delivering, we say so first. We tell you what to keep, what to cut, and whether to scale. This is where most agencies start coasting. We make it the most rigorous review of the year.
The single biggest predictor of whether an agency relationship survives past month six is whether the agency is publishing a Monday morning update — even when the news is dull. Here's our standing rhythm.
No "let's get on a call to discuss budget." Here's what an engagement actually costs, with the same offer ladder we use publicly.
$0 · 5 minutes
Run our public diagnostic at /free-score. You get an AI maturity score, competitor analysis, and a 90-day playbook outline. No credit card. No call required.
Most businesses can DIY from this output. Some hire us. Both are fine.
$99 · One-time
Same data as the free version, plus prescriptive copy: actual ad headlines, AEO-rewritten page sections, and the prompt structure to test in ChatGPT/Perplexity. Resell rights included for one business.
Self-serve playbook. Genuinely useful. Many businesses run it themselves.
$5K–$10K / mo
Fully managed: weekly optimization, monthly strategy reviews, all three services (Get Found, Get Leads, Get Content) running together. Month-to-month — no annual lock-in.
For businesses with $5K+/mo ad spend and revenue per customer above $1K. Below that, the math doesn't work. We'll tell you straight.
Most agencies will say yes to anything to win the deal, then scramble. Here's what we explicitly don't take on. If you need these things, we'll refer you to people who do them well.
We don't build sites. We optimize them, write for them, and make them rank — but if you need a new site built, you need a Webflow/Framer specialist or a Wordpress developer.
Influencer outreach is a different muscle than performance marketing. We respect it. We don't run it. There are agencies who specialize in this.
We can support digital PR for AEO mention-building, but if you need a true press strategy with embargoes and journalist relationships, hire a PR firm.
That's our sister brand Dyntyx's lane. They build internal AI ops — chatbots, automations, custom apps. Different beast.
The math doesn't work for either side. Below that spend tier, you're better off with our $99 self-serve playbook and a freelancer for execution.
We're specialists in legal, finance, B2B SaaS, healthcare/fertility, premium e-commerce, and independent insurance. We turn down fits outside these. The expertise compounds. Generalist agencies don't have that.
Most agency contracts make this hard. Ours doesn't. The fact that you can leave any month is exactly why we work hard every week.
"If month four doesn't feel as sharp as month one, fire us. And we'll refund the last month."
Bob Clary / Founder, Purple Frog
Run a free Marketing Score. Five minutes. You'll see exactly where you stand against your top three competitors — and whether a Purple Frog engagement makes sense for your business. No credit card. No pitch attached.